Author Archives: bernie

Do Your Clients Appreciate the Value of an Effective Design Strategy?

Ask any decision-makers and most will tell you that saving as much money as possible on office design represents a major factor in the improvement of their company’s bottom line.

They’re Doing It Wrong.

Saving money in key areas is strategically wise, but when it comes to office design, excessive frugality can often be disastrous. Clients may choose to save thousands on office design, but if the environment they create by default sends the wrong message, all of their branding dollars will be counteracted over time. Instead, encourage your clients to work in reverse, focusing on the desired feelings and mindset they wish to create for customers and staff before they even consider where to save money. Effective office design optimizes the workspace to influence and convert an audience in a planned direction.

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7 Things Designers Should Want Their Clients to Know About Custom Furniture

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Buying custom modern furniture for the home or office can be an enormous asset or a great disappointment. Assembling the right pieces that succeed in making your intended statement, function according to plan, are sized to fit perfectly, and possess the ideal, finish: taken strategically, all of these steps result in great value to the owner. Custom furniture is a true investment, so getting it right the first time matters.

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Is There More to Office Design Than Meets the Eye?

clip_image002Did you know there is a psychological approach to office design that affects the way people feel when in your workplace? Did you know design can affect whether a customer returns to your business or not? In fact your office design can affect how employees feel when working in your office workplace as well.

Posted in Custom Pieces, Desks, In Trend, Modern Office Furniture Design Psychology, Reception, Space Planning, Tables, Work Stations | Comments closed

Discover The Lost Art of Having Fun with Business

Okay, so let’s talk “human” here, is that okay with you? My guess is that as adults, we have (if you are like me) let business be consumed by data, finance, projections, meetings, appointments, strategies, marketing, and the like. With all of that going on every day, from start to finish, I would also guess we often forget to smile and find the lighter side of things, and it’s even harder still in the face of failure.

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