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Do Your Clients Appreciate the Value of an Effective Design Strategy?

Ask any decision-makers and most will tell you that saving as much money as possible on office design represents a major factor in the improvement of their company’s bottom line.

They’re Doing It Wrong.

Saving money in key areas is strategically wise, but when it comes to office design, excessive frugality can often be disastrous. Clients may choose to save thousands on office design, but if the environment they create by default sends the wrong message, all of their branding dollars will be counteracted over time. Instead, encourage your clients to work in reverse, focusing on the desired feelings and mindset they wish to create for customers and staff before they even consider where to save money. Effective office design optimizes the workspace to influence and convert an audience in a planned direction.

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